A smile, a friendly greeting, answering a call or returning one.  These may not seem all that important but you never know how they may affect a customer or a potential client.  Random acts of kindness can be very powerful lead generators.

Far too often when meeting with sellers and buyers I hear the same mantra; My Realtor never calls me or communicates with me.  I don’t know why after hearing this repeatedly that I am still surprised or I guess puzzled by this.  Success in real estate has far more to do the with the efforts of the individual realtor than the company he or she represents.  How hard is it to make a call or make the extra effort?

I make it a point to call my sellers once a week.  During that period of time when it felt like absolutely nothing was selling these calls were not enjoyable but I did it anyway and tried to be as upbeat as possible.  At the end of those conversations without fail they all said thank you so much for calling.  They simply appreciated being informed no matter what the news may have been.  It is so basic yet so many Realtors just don’t seem to get it.

I was recently involved in a transaction and I had the buyers. The sellers had a limited service listing which only paid the buyers rep and they were handling everything for themselves.  These people were not experienced in the business side of real estate and when I arrived to present the contract they had numerous questions regarding the entire process.  I spent a great deal of time with them and took them step by step through the process.  In the days that followed I called and kept them updated on our progress.  The next time we met they asked me for a supply of my business cards.  They said they were so impressed with my service they wanted to recommend me to their friends.  All I did was give of my time and communicated with them.

The little things really do matter and they can pay tremendous dividends.